Paul Smith posted on his
blog on 8th May that he was opening a new shop on Beak Street in
London. His post was that he wanted his fans to be a part of his new shop by
helping to decorate it. He commented that he receives extraordinary things in
the mail from his fans from all over the world, all in beautifully customised
envolopes. He wanted his fans to design creative and individual envelopes for
him to use to decorate a wall in his new store. All envolopes had to be sent
to:
Paul Smith
46 Beak Street
London
W1F 9RJ
A return address was needed
inside each envelope so you could be made aware if your design is used. You
would also receive a free pair of Paul Smith Socks as a prize if your design is
successful!
I created this feminine
and classy design. It combines 3D objects with 2D writing. I like the limited
colours used in this design, it keeps it interesting whilst being easy on the
eye. The lace adds a vintage feel to the design, as do the old-style assortment
of buttons. I think this is unlike a typical Paul Smith Design, which will make
it stand out as something different, providing a fresh outlook to his brand.
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